Fujifilm Recipe: Fuji Superia 400

Superia 400 was Fujifilm's own consumer film stock -- the one that came in disposable cameras and family point-and-shoots. It's slightly cool with a hint of green in the shadows and punchy but not overdone colors. Credit to FujiXWeekly.

About Fuji Superia 400

Fuji Superia 400 was Fujifilm's mass-market consumer film, the direct competitor to Kodak Gold and Ultramax. It shipped in millions of disposable cameras and was the default film loaded into family point-and-shoots throughout the late 1990s and 2000s. If you grew up in that era, Superia shaped what "a photograph" looked like to you.

The color signature is cooler than Kodak's lineup. Where Gold and Ultramax lean warm and amber, Superia leans slightly cool with a hint of green in the shadows. Reds are vivid without going hot, blues are clean, and greens have real depth. The grain is moderate at 400 ISO, visible but never distracting. It produces images that feel balanced and natural rather than stylized.

Superia's legacy is as the sound of its era. It was not a film photographers chose for artistic reasons. It was the film that was just there, in every drugstore and camera shop. That "accidental" quality is exactly why people chase its look today. It represents unfiltered memory.

When to Use It

Everything. This is the "I don't want to think about it" recipe. It handles mixed lighting, indoor, outdoor, and everything in between. The slightly cool base smooths out warm artificial light and keeps daylight looking clean.

Tips

This is the recipe that most closely mimics "a photo taken in 2003." If you want that disposable camera nostalgia, shoot slightly wide, slightly overexposed, and don't worry about perfect composition.

Camera Compatibility

This recipe uses Classic Chrome as its base, which is available on all Fujifilm X-series cameras from the X-T10 onward. The X100VI, X-T5, X-T50, and X-S20 all support it. Since Color Chrome and CC FX Blue are both set to Off, there are no 5th-gen sensor requirements. This is one of the most broadly compatible recipes you can save.

Related Recipes

Superia sits in an interesting middle ground between Fuji's cool tones and Kodak's warm ones. For the warm side of consumer film, the Kodak Gold 200 recipe is the classic Kodak counterpart. And if you want to understand why this recipe uses Classic Chrome instead of Classic Negative, our comparison of Classic Negative vs. Classic Chrome breaks down when each simulation works best.

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